Punch is Barclaycard and Capital XTRA‘s key delivery partner on Music Potential in the West Midlands, and has been for three consecutive years. Music Potential is the UK’s most ambitious and successful creative training programme working with young people outside of employment, education or training. Through a ten week, hands-on course, we turn local 16 -25 year olds into creative entrepreneurs. Each year the programme kicks off with a high-profile launch day where hundreds of young participants work side-by-side on music-related projects with their heroes, including Ashley Walters and E-PlusSee more of the 2014 programme here.

The Delivery

  • We plan and deliver ten weeks of intensive bespoke creative industries courses each year
  • We create life-skills and create industries courses specially designed to make young people more employable
  • We use our street level and social media contacts to attract and engage hundreds of young people
  • We create a range of performance events for our young participants to introduce them to real audiences
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The Result

  • 500 ‘hard to reach’ young people not in education, employment or training (‘NEETs’) attending our open day events
  • 10 local businesses offering internship positions to our Music Potential course graduates.
  • 150 young people getting recognised qualifications across two years, including 18 Arts Awards
  • 30 course graduates going on to perform at Wembley Arena, Barclay’s British Summer Time Festival (BBST) and Wembley Rocks.