Punch was commissioned by BT and London Live to programme and produce a stage during the high-profile opening ceremony of London 2012 at Victoria Park, close to the Olympic stadium. We worked with other partners to deliver an unforgettable experience for people not directly attending the Olympic Games, but still wanting to be part of this unique experience. Giant screens broadcast the opening and closing ceremonies live from the nearby stadium. There were also a variety of paid-for attractions including a Kiss zipline and a 50m-high BT observation wheel.

The Delivery

  • We programmed Jamaica-themed content for main stage
  • We supported Live Nation with the logistics of the stage
  • We provided artist management for eight acts
  • We created a full day celebrating the culture of Jamaica
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The Result

  • Over 10 hours of live Reggae content from top acts including:
  • The Heatwave, Soothsayers, Channel One,
  • Orange Hill, Pulse Beat, Necessary Mayhem,
  • Friendly Fire, United Vibrations