Punch was commissioned to create a new festival as part of LOCOG’s Olympic Weekend. Our brief was to highlight the hosting of the Jamaican Olympic team in the city – including the world’s fastest man, Usain Bolt – and celebrate the cultural and economic contributions of the large and well-established Caribbean community to the region. Our response was Jamaica LIVE! which took place in July 2011. Central to the success of our programme was the participation of Reggae Reggae Sauce icon Levi Roots, with live cooking and singing performances enabled us to connect the music, food and business strands of our programme.