Punch records was commissioned to create a bespoke live music showcase to close Selfridges‘ Live + Loud Festival in October 2015. Our headliners were the internationally renowned British soul singer Jacob Banks who performed an intimate acoustic set, followed by an exclusive Q&A with Maya Jama (Rinse FM, MTV). Support was provided by RoxXxan, the energetic rapper and female MC, eclectic singer – songwriter Call Me Unique and Punch’s own MUSIC POTENTIAL graduate Namiwa Jazz. Visitors throughout the store were also treated to the finest contemporary sounds spun by local young DJ, DJ Baxter. Selected images here and the official Selfridges footage below:

The Delivery

  • We provided a unique, free, live music showcase which attracted a new diverse audience.
  • We curated a four-hour programme of live events inside an iconic architectural landmark store.
  • We built a new and valuable commercial partnership with a luxury retail brand.
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The Result

  • 300 people were in the audience for the four-hour event.
  • Average footfall of 10k around the Live+Loud music showcase.
  • We provided a commercial large scale platform for emerging artists.
  • Nationwide PR archived including an article in the Birmingham Post and successful #Live+Loud online campaign