Swifty Pop Up Shop
Pioneering typographer, sleeve designer and artist Swifty has set up a Pop Up shop, which first showcased at the Sauce Gallery in Birmingham’s Custard Factory in Dember 2009.
The Pop Shop, a colloboration between Sauce Gallery and Punch Records, featured Swifty’s Newsagents installation. This life size shop front was partly inspired by Peter Blake’s ‘Toy Shop’ and the artist’s fond memories of a local village newsagent in Lancashire.
The Shop is also home to the A-Z of Swifty Show, including pieces based around everything from Action Man to Zebedee from the Magic Roundabout.
Check out the photographs below, which show Swifty at work putting together the billboard for the exhibition at Sauce Gallery:
The Pop Shop is the latest branch of Swifty’s expansive career. Having studied design at Manchester Polytechnic, at the age of 21 he trained under Neville Brody at The Face magazine. His work at The Face and later Arena led him to be recognised as one of the top new talents in the specialist world of typography.
In 1989 he joined the team at Straight No Chaser, a publication aimed at the jazz, jive and soul community. As art editor he drove the creative style that went on to embody the magazine as a whole. At the same time he established his own font company, Swifty Typograpfix, and spread himself between the magazine and producing fonts, record sleeves, club flyer designs and many other sidelines. Swifty dominated the scene, being the designer of choice for nearly every acid jazz label.
The Swifty Pop Up shop is available for touring. For more information call Ammo on 0121 224 7444.
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